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    Emilie Lasbezeilles

    Uruguay
    Emilie Lasbezeilles

    Sessions

    12:00h
    Presentació Comercial | Presentació

    Marketing for bookshops: transforming challenges into opportunities

    Emilie Lasbezeilles
    Emilie Lasbezeilles Uruguay Participant

    02-10-2024 12:00 02-10-2024 12:20 Europe/Madrid Marketing for bookshops: transforming challenges into opportunities Within a context in which bookshops are facing persistent and increasing competition from online shopping and superstores, this presentation explores strategies that can make them more distinctive. Reinforcing the benefits of traditional commerce, adapting to market trends and diversifying business will be key factors. CARCHIVO®, a Spanish stationery brand since 1986, will share its experiences and explain how it can become a strategic ally for bookshops. CC1, Sala 1.2
    Dc 2 12:00h - 12:20h CC1, Sala 1.2
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