How to distribute without any stock or returned books. The keys to building your virtual warehouse of paper books

With a catalogue of over a thousand titles, we decided to face up to the problem of returned books and the mistaken belief that, in order to sell more, we had to generate more stock. To do so, we converted our physical warehouse into a virtual one, connecting our sales systems directly to a print-on-demand plant. We’ll tell you about the main technological, commercial and productive challenges we’ve faced and what we’ve learnt