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    Xavi Martínez

    B2B director at the Graó publishing house
    Xavi Martínez

    Sessions

    11:00h
    Commercial Presentation | Presentation

    How to distribute without any stock or returned books. The keys to building your virtual warehouse of paper books

    Xavi Martínez
    Xavi Martínez B2B director at the Graó publishing house Participant
    Ismael Gálvez
    Ismael Gálvez Journalist Participant
    Glòria Puig
    Glòria Puig Director of production at the Graó publishing house Participant

    03-10-2024 11:00 03-10-2024 11:20 Europe/Madrid How to distribute without any stock or returned books. The keys to building your virtual warehouse of paper books With a catalogue of over a thousand titles, we decided to face up to the problem of returned books and the mistaken belief that, in order to sell more, we had to generate more stock. To do so, we converted our physical warehouse into a virtual one, connecting our sales systems directly to a print-on-demand plant. We’ll tell you about the main technological, commercial and productive challenges we’ve faced and what we’ve learnt CC1, Sala 1.3
    Thu 3 11:00h - 11:20h CC1, Sala 1.3
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