Marketing for bookshops: transforming challenges into opportunities

Within a context in which bookshops are facing persistent and increasing competition from online shopping and superstores, this presentation explores strategies that can make them more distinctive. Reinforcing the benefits of traditional commerce, adapting to market trends and diversifying business will be key factors. CARCHIVO®, a Spanish stationery brand since 1986, will share its experiences and explain how it can become a strategic ally for bookshops.