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Track: Sales and Marketing

Tue 01

08:30h

Call exclusive to exhibitors and with previous registration | Talk

Meeting with the participants in the Mission of the American Library Association

Antonio Mª Ávila Executive director of the Spanish Association of Publishers’ Guilds Participant

Alina San Juan Deputy chief of the Cultural Industries Department of the Economic and Commercial Office of Spain in Miami Participant

Mónica González Head of the Publishing Section at ICEX España Exportación e Inversiones Participant

Eva Pulido Assistant Director of Creative Industries at ICEX España Exportación e Inversiones Participant

01-10-2024 08:30 01-10-2024 10:00 Europe/Madrid Meeting with the participants in the Mission of the American Library Association CC1, Sala 1.5

08:30h - 10:00h CC1, Sala 1.5

10:00h

Talk

Upgrading of Dilve and the ISBN

José Manuel Anta Manager of the Spanish Federation of Publishers' Guilds (FGEE) / Spanish Association of Book Chambers Participant

Inés Miret Director of Neturity Participant

01-10-2024 10:00 01-10-2024 11:00 Europe/Madrid Upgrading of Dilve and the ISBN Important development work began in September this year to completely upgrade all the software of our Dilve system. The development is expected to be completed and opened up to Dilve users in autumn 2026. Meanwhile, in September the FGEE became the ISNI Registration Agency for Spanish publishers. Until then, authors could only be registered in the ISNI through the National Library or Cedro. CC1, Sala 1.5

10:00h - 11:00h CC1, Sala 1.5

10:00h

Call exclusive to exhibitors and with previous registration | Talk

Meetings with publishers and literary agents (I)

01-10-2024 10:00 01-10-2024 14:00 Europe/Madrid Meetings with publishers and literary agents (I) CC1, Sala 1.4

10:00h - 14:00h CC1, Sala 1.4

10:00h

Panel discussion

Social media, how the way in which we obtain information on books has changed in 20 years

Rafael Arias Owner of the bookshop Letras Corsarias Participant

Carlota del Amo Head of Corporate Communications and CSR, Penguin Random House Moderator

Agustín Paz Editor of Sílex Ediciones Participant

Enrique Redel Writer and director of La Plaza de POE Participant

01-10-2024 10:00 01-10-2024 11:00 Europe/Madrid Social media, how the way in which we obtain information on books has changed in 20 years Facebook saw the light of day for the first time in 2004. Although there had been other networks in the previous decade, this one impacted the world differently and was the first to be used in the publishing industry, by publishers, authors and booksellers, as a means to reach readers directly. Today, 20 years later, sites such as X, Instagram and Tik Tok are used as essential places to inform people about books, how have they evolved and what consequences has this had in these 20 years? CC1, Sala 1.3

10:00h - 11:00h CC1, Sala 1.3

11:00h

Presentation

Barcelona, guest city of honour at FIL Guadalajara 2025

Anna Guitart Curator of FIL Barcelona Participant

Eugènia Broggi Editor of Círculo Rojo Participant

Joan de Sola Poet and literary critic Participant

01-10-2024 11:00 01-10-2024 11:45 Europe/Madrid Barcelona, guest city of honour at FIL Guadalajara 2025 Barcelona will replace Spain as the guest of FIL Guadalajara in 2025. What will this mean for the city? What will it entail? How is it preparing for it? What challenges will it pose, for example, in terms of distribution and language? CC1, Sala 1.3

11:00h - 11:45h CC1, Sala 1.3

12:00h

Panel discussion

What role do libraries play in the book sector?

Laura Guindal Deputy Director-General of Library Coordination of the Spanish Ministry of Culture Moderator

Ferrán Burguillos General Manager, Barcelona Librararies Participant

Giuseppe Grosso Cof-founder of the bookshop Altamarea Participant

Rocío Niebla Publisher of Captain Swing Participant

Clara Mª Tascón Head of the Public Libraries Service of Madrid City Council Participant

01-10-2024 12:00 01-10-2024 13:00 Europe/Madrid What role do libraries play in the book sector? What role do public libraries play in the book chain? How should they converse with authors, publishers and bookshops? What is its space at a commercial event such as the Madrid Book Fair? Public libraries are often largely forgotten in the book ecosystem. Authors and publishers think first of bookshops to organise their book presentations, talks and workshops. However, bookshops and libraries are not adversaries; nothing could be further from the truth. The two spaces must converse and cooperate to present themselves as heterogeneous but complementary alternatives for the dissemination of literature and encounters with it. Libraries need to recover their presence in the book chain and not restrict themselves to being the final repositories for copies. They must be active and attractive agents for authors and readers. CC1, Sala 1.3

12:00h - 13:00h CC1, Sala 1.3

12:00h

Panel discussion

The situation facing the book in Latin America

Emiro Aristizabal Executive President of the Colombian Book Chamber Participant

Boris Faingola Professor at the Pablo de Olavide University and advisor and head of geopolitical analysis at the Office of the Chief of the Defence Staff (EMAD) Participant

Ricardo Muguerza Spanish traveller, explorer and writer and honorary member of the Astronomical and Geographical Society of Ciudad Real (SAGCR) Participant

Hugo Setzer Head of social media and online events at Penguin Random House Participant

José Ignacio Echeverría President of the Ibero-American Publishers’ Group (GIE) Participant

01-10-2024 12:00 01-10-2024 13:00 Europe/Madrid The situation facing the book in Latin America CC1, Sala 1.2

12:00h - 13:00h CC1, Sala 1.2

13:00h

Commercial Presentation | Presentation

Talking Books: Master audiobook production with cloned voices and optimise your resources

Madelón Lánchez Business Development Manager at Urano World Andrea Llop, Product Manager, Urano World Participant

Andrea Llop Product Manager, Urano World Participant

01-10-2024 13:00 01-10-2024 13:20 Europe/Madrid Talking Books: Master audiobook production with cloned voices and optimise your resources Discover how Talking Books revolutionizes audiobook management and production, reducing costs and offering full control of the process. Take your literary projects to the next level with this innovative tool! Talking Books is a SaaS service created by Urano World through its technology division: Digital Booster CC1, Sala 1.1

13:00h - 13:20h CC1, Sala 1.1

13:30h

Panel discussion

New challenges for independent publishers in/with Latin America

Macarena Cortés Co-founder of the Imbunche publishing house Participant

Araya Goitia Publisher, Editorial Ekaré Participant

Valentina Marchant Chief Editor of the magazine Saranchá / Poet Participant

Ricardo Elías Author Moderator

01-10-2024 13:30 01-10-2024 14:30 Europe/Madrid New challenges for independent publishers in/with Latin America A dialogue about the challenges and opportunities that Latin America offers to the world of independent publishers in the face of the current literary scene. CC1, Sala 1.1

13:30h - 14:30h CC1, Sala 1.1

16:05h

Ukraine day | Panel discussion

Can literature change things?

David de Jong International research journalist Participant

Tetiana Teren Executive director of the Ukrainian PEN, journalist, editor and cultural manager Moderator

Guillem Colom Editor and founder of Impedimenta Participant

Miguel Gutiérrez Founder and editor of L’Altra Editorial Participant

Irene Karpa Ukrainian writer, influencer and singer Participant

01-10-2024 16:05 01-10-2024 17:00 Europe/Madrid Can literature change things? Can literature really change anything in 2024? Do words and texts have any real power in the 21st century? Why choose the book format for storytelling? How is this medium changing and what is its future within the context of current trends and conflicts? What is the role of narratives and texts in country’s life and security? CC1, Sala 1.2

16:05h - 17:00h CC1, Sala 1.2

17:00h

Ukraine day | Presentation

Presentation of the bilingual Ukrainian-Spanish guidebook titled Strolling through Valencia: historical-cultural crossroads.

Viktoriya Dergal Philologist and professor of Ukrainian language and literature at the Taras Shevchenko National University in Luhansk Participant

Nataliya Filenko Pedagogue specialising in the teaching of music and fine arts at the Volodymyr Gnatiuk National Pedagogical University in Ternopil Participant

Oksana Polyakova Nesterenko Professor in the Department of Applied Linguistics of the Polytechnic University of Valencia (UPV) and coordinator of the Iplus educational innovation team Participant

Remedios Pérez Director of the literature area of the Ramon Llull Institute Participant

01-10-2024 17:00 01-10-2024 17:30 Europe/Madrid Presentation of the bilingual Ukrainian-Spanish guidebook titled Strolling through Valencia: historical-cultural crossroads. It’s a guidebook written by three Ukrainian women that reveals the interconnection and creative dialogue linking Spanish and Ukrainian culture. It’s the first and, for the time being, the only bilingual volume created with a passion for lovers of tourism and history. Its purpose also coincides with the essential objectives of the 2030 Agenda for Sustainable Development, namely people, the planet, well-being, association and peace. Enjoy the eight enthralling routes through the streets of the city, connect with Valencian traditions and culture and travel to intriguing historical crossroads that link Spain and Ukraine and the symbolic entry into Europe from the west and the east. CC1, Sala 1.2

17:00h - 17:30h CC1, Sala 1.2

17:30h

Ukraine day | Panel discussion

An intercultural approach through books

Carles Torner Writer Participant

Xavier Gonzàlez-Costa Writer, actor and cultural activist Participant

Santi Rius Writer and translator Participant

Abel Riu Political Scientist Moderator

01-10-2024 17:30 01-10-2024 18:30 Europe/Madrid An intercultural approach through books Three Catalan authors who wrote their books after being impressed by the resistance of the Ukrainian people, with a desire to support temporarily displaced people who had found shelter in the hospitable lands of Spain. The talk will explain the role of books in other languages and about other countries so as to help to bring together peoples which aren’t closely linked by their histories. CC1, Sala 1.2

17:30h - 18:30h CC1, Sala 1.2

Wed 02

08:30h

Previous registration | Talk

Meeting with the participants of the Priority Interest Prescribers Program

Antonio Mª Ávila Executive director of the Spanish Association of Publishers’ Guilds Participant

Inmaculada Ballesteros Head of Programming of Acción Cultural Española (AC/E) Participant

Ainhoa Sánchez Head of the Literature Section of Acción Cultural Española AC/ Participant

02-10-2024 08:30 02-10-2024 10:00 Europe/Madrid Meeting with the participants of the Priority Interest Prescribers Program CC1, Sala 1.5

08:30h - 10:00h CC1, Sala 1.5

10:00h

Call exclusive to exhibitors and with previous registration | Talk

Meetings with publishers and literary agents (II)

02-10-2024 10:00 02-10-2024 14:00 Europe/Madrid Meetings with publishers and literary agents (II) CC1, Sala 1.4

10:00h - 14:00h CC1, Sala 1.4

10:00h

Panel discussion

How to achieve editorial success

Miguel Aguilar Editorial director of Penguin Random House Participant

Manuel Manzano Editorial director of Malpaso Participant

Eva Moll de Alba Director of Vegueta Editorial Participant

Manel Manchón Director of Letra Global Moderator

02-10-2024 10:00 02-10-2024 11:00 Europe/Madrid How to achieve editorial success The aim is to project ideas with regard to how to achieve editorial success based on essays, literary creation and mixed proposals such as comics and study the role played by social networks, the media, publishers and bookshops. CC1, Sala 1.3

10:00h - 11:00h CC1, Sala 1.3

10:45h

Panel discussion

The public libraries’ system for purchasing books

Jordi Gual Technical director of the Barcelona Library Consortium Barcelona City Council Participant

Isabel Moyano Deputy general manager of the Book of the Ministry of Culture, Tourism and Sport of the Community of Madrid Participant

Francesc Xavier González Participant

Antonio Mª Ávila Executive director of the Spanish Association of Publishers’ Guilds Moderator

Rodolfo López Diez Technical Advisor to the General Directorate of Libraries, Archives and Museums of Madrid City Council Participant

Judit Terma Grassa Head of the Services Office of the Library Management Network of the Barcelona Provincial Council Participant

02-10-2024 10:45 02-10-2024 12:15 Europe/Madrid The public libraries’ system for purchasing books Libraries should be an essential book marketing channel in themselves and increase their budget. Within this context, greater transparency in the public purchasing system will be key to the development of the book ecosystem. CC1, Sala 1.1

10:45h - 12:15h CC1, Sala 1.1

12:00h

Commercial Presentation | Presentation

Marketing for bookshops: transforming challenges into opportunities

Emilie Lasbezeilles Uruguay Participant

02-10-2024 12:00 02-10-2024 12:20 Europe/Madrid Marketing for bookshops: transforming challenges into opportunities Within a context in which bookshops are facing persistent and increasing competition from online shopping and superstores, this presentation explores strategies that can make them more distinctive. Reinforcing the benefits of traditional commerce, adapting to market trends and diversifying business will be key factors. CARCHIVO®, a Spanish stationery brand since 1986, will share its experiences and explain how it can become a strategic ally for bookshops. CC1, Sala 1.2

12:00h - 12:20h CC1, Sala 1.2

12:15h

Presentation

Map of Colombian literature in Spain

Martín Gómez Editorial consultant Participant

02-10-2024 12:15 02-10-2024 13:00 Europe/Madrid Map of Colombian literature in Spain The Map of Colombian Literature in Spain lists the publishing houses based in Spain that currently publish works by Colombian authors. By means of a panoramic approach to the types of publishers, the genres of the works and the profiles of the authors, the presentation of the map highlights the importance of the Spanish publishing industry for the internationalisation of Colombian literature and its positioning in the Spanish publishing market. CC1, Sala 1.3

12:15h - 13:00h CC1, Sala 1.3

13:15h

Panel discussion

Literature in Chinese to translate

Belén Cuadra Translator and professor of Chinese at the University of Granada Participant

Maialen Marín Translator and professor of Chinese Literature at the Autònoma University of Catalonia Participant

Teresa Inés Tejada Translator and professor of Chinese Literature at the University of Salamanca Participant

Manuel Pavón Translator and professor of Chinese-Spanish Translation at the Pompeu Fabra University Moderator

02-10-2024 13:15 02-10-2024 14:45 Europe/Madrid Literature in Chinese to translate Chinese literature has undergone an enormous transformation and boom in recent years, ranging from well-established authors such as Nobel Prize winner Mo Yan to unusual phenomena such as the emergence of Chinese science fiction and manhua graphic novels. The works that have reached us in Spain have diversified and the authors that are published are becoming younger and younger. In this panel discussion we’ll see what’s been translated into Spanish so far and, above all, what remains to be translated and what current-day Chinese literature has to offer readers and publishers. Resources will also be presented for any Spanish-language publishers wishing to explore the Chinese literary world. CC1, Sala 1.5

13:15h - 14:45h CC1, Sala 1.5

16:00h

Day of Greece | Panel discussion

Contemporary Greek literature in Spain: editions and reception

Jaume Almirall Expert in Sustainability, Business and Law and partner at Cuatrecasas Participant

Laura Salas General manager of the Spanish Association for Sustainable Forestry (PEFC) Participant

02-10-2024 16:00 02-10-2024 16:30 Europe/Madrid Contemporary Greek literature in Spain: editions and reception CC1, Sala 1.1

16:00h - 16:30h CC1, Sala 1.1

16:30h

Day of Greece | Presentation

Anthology I of the State Poetry Prize and Anthology II of the State Prize for Short Stories-Novels |Iákovos Kambanelis, 1921-2011. The renovator of contemporary Greek dramaturgy, special volume-Literary anniversary |Our great circus and Letter to Orestes

Sara Esteban Psycho-pedagogue, teacher and coordinator of teacher training at the Institute of Childhood Introduction

Sissy Papathanasiou Editor of Babulinka Books Introduction

02-10-2024 16:30 02-10-2024 17:00 Europe/Madrid Anthology I of the State Poetry Prize and Anthology II of the State Prize for Short Stories-Novels |Iákovos Kambanelis, 1921-2011. The renovator of contemporary Greek dramaturgy, special volume-Literary anniversary |Our great circus and Letter to Orestes Anthology I of the State Poetry Prize and Anthology II of the State Prize for Short Stories-Novels Translated into Spanish and edited by the Centre of Byzantine, Modern Greek and Cypriot Studies of the University of Granada, 2023 Iákovos Kambanelis, 1921-2011. The renovator of contemporary Greek dramaturgy, special volume - Literary anniversary Edition of the Ministry of Culture of the Hellenic Republic Our great circus and Letter to Orestes, by Iákovos Kambanelis Published by Editions of the Centre of Byzantine, Modern Greek and Cypriot Studies of the University of Granada CC1, Sala 1.1

16:30h - 17:00h CC1, Sala 1.1

Thu 03

10:00h

Panel discussion

New trends in French independent publishing for young people and children

Charlotte Botrel Head of rights assignment at the La Partie publishing house Participant

Laurence Faron Director and publisher at the Talents Hauts publishing house Participant

Sabine Louabi Head of rights assignment at the Les Grandes Personnes publishing house Participant

Isabelle Torrubia Literary Agent Moderator

03-10-2024 10:00 03-10-2024 11:00 Europe/Madrid New trends in French independent publishing for young people and children The publishing sector is facing new challenges in both France and Spain. The three speakers will discuss these new issues, drawing on the innovative work carried out by their respective publishers. These three independent publishers offer a creative catalogue that takes into account issues related to accessibility (dyslexia, dysorthography) and contemporary social issues. They are also developing new media such as audio books. These small publishers have true potential that deserves to be presented and appreciated on the international stage. CC1, Sala 1.3

10:00h - 11:00h CC1, Sala 1.3

11:00h

Commercial Presentation | Presentation

How to distribute without any stock or returned books. The keys to building your virtual warehouse of paper books

Xavi Martínez B2B director at the Graó publishing house Participant

Ismael Gálvez Journalist Participant

Glòria Puig Director of production at the Graó publishing house Participant

03-10-2024 11:00 03-10-2024 11:20 Europe/Madrid How to distribute without any stock or returned books. The keys to building your virtual warehouse of paper books With a catalogue of over a thousand titles, we decided to face up to the problem of returned books and the mistaken belief that, in order to sell more, we had to generate more stock. To do so, we converted our physical warehouse into a virtual one, connecting our sales systems directly to a print-on-demand plant. We’ll tell you about the main technological, commercial and productive challenges we’ve faced and what we’ve learnt CC1, Sala 1.3

11:00h - 11:20h CC1, Sala 1.3

11:30h

Presentation

Spain, guest of honour at the Bogotá International Book Fair, FILBO, in 2025

Adriana Ángel Director, FILBo Participant

Emiro Aristizabal Executive President of the Colombian Book Chamber Participant

03-10-2024 11:30 03-10-2024 12:15 Europe/Madrid Spain, guest of honour at the Bogotá International Book Fair, FILBO, in 2025 In 2025, the Bogotá International Book Fair reaches its 37th edition with Spain as the guest of honour. Consolidated as the most important cultural and publishing event in Colombia and one of the three most important in the Spanish-speaking world, the FILBo draws more than 600 thousand people in 16 days around books for all audiences. One of its main attractions are the Professional Conferences: Business (with the International Business Show, the Fellowship Programme and the Librarians' Mission) and the fourteen-plus specialised events for all the players in the chain that have positioned the fair as the epicentre of publishing business in the first half of the year. CC1, Sala 1.2

11:30h - 12:15h CC1, Sala 1.2

11:30h

9th Seminar on book marketing | On-demand Printing + Distribution: Increased sales and cost savings for publishers, distributors and bookshops | Presentation

White Paper on On-demand Printing + Distribution drawn up by the UDNE Working Group

Luis Abril Quares Participant

Arantxa Mellado LiberExpress Participant

Ismael Gálvez Journalist Participant

José Manuel Anta Manager of the Spanish Federation of Publishers' Guilds (FGEE) / Spanish Association of Book Chambers Participant

03-10-2024 11:30 03-10-2024 12:15 Europe/Madrid White Paper on On-demand Printing + Distribution drawn up by the UDNE Working Group The White Paper on On-Demand Printing and Distribution, a study conducted by the specific group created at the UDNE, will be presented, after which a Panel Discussion will be held with the participation of several leading professionals in the sector. It will analyse the latest developments regarding the application of these technologies to the book industry, the economic and environmental cost savings they can bring and the new business opportunities for publishers, distributors and bookshops. CC1, Sala 1.3

11:30h - 12:15h CC1, Sala 1.3

12:15h

9th Seminar on book marketing | On-demand Printing + Distribution: Increased sales and cost savings for publishers, distributors and bookshops | Panel discussion

Latest developments regarding on-demand printing and distribution models

Luis Abril Quares Participant

Arantxa Mellado LiberExpress Participant

Ismael Gálvez Journalist Participant

José Manuel Anta Manager of the Spanish Federation of Publishers' Guilds (FGEE) / Spanish Association of Book Chambers Moderator

03-10-2024 12:15 03-10-2024 13:00 Europe/Madrid Latest developments regarding on-demand printing and distribution models The White Paper on On-Demand Printing and Distribution, a study conducted by the specific group created at the UDNE, will be presented, after which a Panel Discussion will be held with the participation of several leading professionals in the sector. It will analyse the latest developments regarding the application of these technologies to the book industry, the economic and environmental cost savings they can bring and the new business opportunities for publishers, distributors and bookshops. CC1, Sala 1.3

12:15h - 13:00h CC1, Sala 1.3

13:00h

Chile, guest of honour at LIBER 2025 | Press conference

Presentation

Javier Velasco Villegas Translator and International Relations spokeswoman of the Spanish Writers’ Association (ACE) Participant

Germán Berger Hertz President of the Spanish Writers’ Association (ACE) Introduction

03-10-2024 13:00 03-10-2024 13:15 Europe/Madrid Presentation At 1:00 pm on 3rd October, as a closing act at Liber 2024, the Government of Chile will officially accept the country’s attendance at Liber 2025 as the guest of honour. The press conference will be conducted by Javier Velasco, the Chilean ambassador to Spain, Germán Berger, the cultural attaché, and nine national artists. After the press conference, the Chilean writers and actresses present will read excerpts from the book titled Twenty Love Poems and a Song of Despair written by Pablo Neruda, winner of the Nobel Prize for Literature. This outstanding collection of poems will celebrate the hundredth anniversary of its first publication. CC1, Sala 1.3

13:00h - 13:15h CC1, Sala 1.3

13:00h

Commercial Presentation | Presentation

Revolutionise your workflow with AutoEdit: automatic translation and desktop publishing

Madelón Lánchez Business Development Manager at Urano World Andrea Llop, Product Manager, Urano World Participant

Andrea Llop Product Manager, Urano World Participant

03-10-2024 13:00 03-10-2024 13:20 Europe/Madrid Revolutionise your workflow with AutoEdit: automatic translation and desktop publishing Discover how to automate the process of translating and desktop publishing your projects and optimise your workflow by reducing costs and increasing efficiency. Maximise your productivity with cutting-edge technology! AutoEdit is a SaaS service created by Urano World through its technology division: Digital Booster. CC1, Sala 1.5

13:00h - 13:20h CC1, Sala 1.5

13:15h

Chile, guest of honour at LIBER 2025 | Reading

Twenty Love Poems and a Song of Despair by Pablo Neruda

Álvaro Bley Cultural attaché of the Chilean Embassy in Spain Participant

Ricardo Elías Author Participant

Carmen García Ambassador of Chile in Spain Participant

Constanza Ternicier Director of the Library Service of the Government of Navarre Participant

Germán Berger Hertz President of the Spanish Writers’ Association (ACE) Moderator

Valentina Marchant Chief Editor of the magazine Saranchá / Poet Participant

Fernando García Artistic director and head of communication at Carchivo Participant

Francisca Gavilán Deputy Editor-in-Chief, Higher Education Press Co. Participant

Gabriela Hernández Deputy Editor-in-Chief, People’s Education Press Co. Wu Wenxue, Beijing Publishing Group Co. Participant

03-10-2024 13:15 03-10-2024 14:00 Europe/Madrid Twenty Love Poems and a Song of Despair by Pablo Neruda At 1:00 pm on 3rd October, as a closing act at Liber 2024, the Government of Chile will officially accept the country’s attendance at Liber 2025 as the guest of honour. The press conference will be conducted by Javier Velasco, the Chilean ambassador to Spain, Germán Berger, the cultural attaché, and nine national artists. After the press conference, the Chilean writers and actresses present will read excerpts from the book titled Twenty Love Poems and a Song of Despair written by Pablo Neruda, winner of the Nobel Prize for Literature. This outstanding collection of poems will celebrate the hundredth anniversary of its first publication. CC1, Sala 1.3

13:15h - 14:00h CC1, Sala 1.3

Track: Sales and Marketing

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